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☆ The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
▼ + stars: | 2024-04-06 | by ( Cork Gaines | ) www.businessinsider.com time to read: +6 min

Women's college basketball popularity is up, but their revenue still lags behind the men's teams. AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales. Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports. The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032. AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.

Persons: —, University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers Organizations: Service, NCAA Division, US Department of Education, NCAA, University of Connecticut, North, North Carolina State, South Carolina State University, North Carolina State University, University of Alabama, Purdue University —, Carolina State University —, University of South, University of South Carolina —, of Connecticut, Iowa State, University of Iowa's, University of Southern, University of, LSU, ESPN, North Carolina State's, Duke, Elite, LSU's, Iowa Hawkeyes, AP, Impact, Vanderbilt University, Hawkeyes, Associated Press Locations: North Carolina, South, University of South Carolina, Louisiana, North

(AP) — Bree Hall made a go-ahead 3-pointer with 1:14 remaining, and No. 1 South Carolina rallied from an 11-point deficit to beat ninth-ranked and defending national champion LSU 76-70 on Thursday night. Van Lith finished with 12 points. South Carolina took its first lead since the first basket of the game when Cardoso converted a layup for a 63-61 advantage with 6:06 left in the fourth. LSU: Coach Kim Mulkey dropped to 1-4 against South Carolina — 0-3 in three seasons with LSU and 1-1 in her 21 seasons with Baylor.

Persons: — Bree Hall, Chloe Kitts, Raven Johnson, Kamilla Cardoso, Hall, Aneesah Morrow, Angel Reese, Johnson, Hailey Van Lith, Van Lith, Mikaylah Williams, Flau'jae Johnson, MiLaysia Fulwiley, Cardoso, that’s, Kim Mulkey, ___ Organizations: Carolina, LSU, Gamecocks, Conference, Tigers, UConn, South Carolina —, Baylor, Mulkey, Vanderbilt, Sunday, Mississippi State, AP, womens Locations: BATON ROUGE, La, Carolina, UP

(AP) — With LSU star forward Angel Reese missing in action and little explanation forthcoming from coach Kim Mulkey, the seventh-ranked Tigers are attracting unwanted scrutiny at the outset of their national title defense. On Monday, there was no indication that Reese would be back with the team for a home game against Texas Southern. It would be highly unusual for a player to begin missing games because of academic eligibility after the basketball season started but before the end of the first semester of an academic year. No LSU players were made available for postgame interviews. Nicknamed the “Bayou Barbie," Reese led LSU to its first national title in women’s basketball last season.

Persons: Angel Reese, Kim Mulkey, Reese, Grant Kauvar, Mulkey's reticence, Reese —, —, Reese's, Flau'Jae Johnson, Kia Brooks, Angel Webb Reese, Brooks, ” Brooks, Mulkey, ”, “, Jeanine Ogbonnaya, Hailey Van Lith, Aneesah Morrow, Mikaylah Williams, LSU hasn't, hasn't, LSU’s, Sylvia Fowles ’, ___ Organizations: —, LSU, Tigers, Texas Southern, LSU women's, Southeastern, Kent State, Universities, The Associated Press, Cayman, Southeastern Conference, AP, womens Locations: BATON ROUGE, La, Southeastern Louisiana, Colorado, Virginia

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
▼ + stars: | 2023-04-02 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Her NIL valuation is ranked among the top 10 in women's college basketball, according to the NIL database. But, according to On3.com, she narrowly cracks the top 10 highest NIL valuation for women's college basketball players. The Friday game peaked at 6.6 million viewers — nearly two million more viewers than 2022's national championship game between South Carolina and Connecticut. As of Sunday afternoon, Clark comes in at number nine on On3.com's college women's basketball NIL rankings with a valuation of $192,000. On Thursday, Clark was named the women's college basketball's National Player of the Year after leading the country in both points and assists for the 2021-2022 season.

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